MAKEUP BY MARIO: SUPERSATIN LIPSTICK
For Makeup by Mario's SuperSatin Lipstick launch, I worked directly with our founder to nail down the specific look and feel he wanted. Each shade is named after a different NYC locale, and as a New York native, this launch was very personal to him. We wanted to convey the gritty undertone of the city through visual storytelling, while still retaining an editorial and elevated feel to all assets.
I directed, shot, and edited our launch teaser video and social campaign stills. I aligned with our founder directly on art/creative direction for our campaign artist, Sam Visser. My goal was to blend elevated, editorial beauty elements with a characteristic NYC hallmark: people-watching. I captured most of the hero imagery right over Sam’s shoulder, while photographing supplemental imagery of the assisting artists from between c-stands and other crew members, lending an on-the-street, voyeuristic feel that felt grounded in the NYC story of the lipsticks.
Last clip by PlainSight Studio
MAKEUP BY MARIO:
SOFT BLUR SETTING POWDER
I directed, shot, and edited the launch video for Makeup by Mario’s Soft Blur Setting Powder campaign. Produced in compilation, light-medium, and medium-deep formats, the video anchored the SoftSet Collection launch across social platforms and is featured on both Makeup by Mario and Sephora’s PDP pages.
MILK MAKEUP X NIKE
I lead Social Art + Creative Direction for Milk Makeup’s collaborations with Nike Women—Milk Makeup x Nike Run After Dark: Los Angeles and Milk Makeup Balmade x Nike Vomero Plus—driving the creative vision and developing a cohesive visual strategy that seamlessly integrated both brands’ voices across all social channels. I worked cross-functionally to help create a storytelling strategy that would stay fresh and relevant well beyond the initial launch.
Additionally, I provided on-set beauty art direction during the Milk Makeup x Nike Vomero Plus campaign at Milk Studios in Los Angeles, working closely with the Nike team and featured athletes to authentically blend athletic performance with effortless beauty—reinforcing the seamless connection between sport and self-expression.
For this project I helped spearhead the rollout of Amazon Luxury, leading art direction and photography of luxury brands for Amazon’s new extension. I wanted this to have an elevated, editorial feel, because I felt that consumer was not someone who would usually turn to Amazon for their luxury goods—I wanted to appeal to them and show them Amazon could also have the high-end feel and experience they likely typically sought out. I shot a mix of 70's-style beauty vanity and macro-texture photos to create a dynamic, elevated feel that helped set Amazon a tier above. I also wanted to ensure each image and video told a story in order to help the consumer to visualize the products in their own routine, and on their own shelves.
AMAZON LUXURY
