I lead Social Art + Creative Direction for Milk Makeup’s collaborations with Nike Women—Milk Makeup x Nike Run After Dark: Los Angeles and Milk Makeup Balmade x Nike Vomero Plus—driving the creative vision and developing a cohesive visual strategy that seamlessly integrated both brands’ voices across all social channels. I worked cross-functionally to help create a storytelling strategy that would stay fresh and relevant well beyond the initial launch.

Additionally, I provided on-set beauty art direction during the Milk Makeup x Nike Vomero Plus campaign at Milk Studios in Los Angeles, working closely with the Nike team and featured athletes to authentically blend athletic performance with effortless beauty—reinforcing the seamless connection between sport and self-expression.